What ingredients set this thank you video apart from the rest?
1. Simple message: clear, engaging copy. Remains true to the single objective – to thank supporters.
3. Focus on an Individual boy: This is a story that reflects thousands of operations, millions of lives and whole continents of human beings. And yet, we are told of our immense impact as donors through the eyes of a single boy and his elated village. The hope, love and future that fills this village with joy is implied far beyond the single story: “Watch a whole village Celebrate one boy’s sight” .
4. Masterful storytelling: Happiness and joy is balanced with the story of Leo’s blindness, a mother’s fear and courage to never give up hope. The hero, of course, is Professor Fred Hollows his voice links the Leo’s story to the power of sight, the impact of the organisation’s work and the involvement of supporters through their gifts.
“Good honest work. How many people have the opportunity to be part of that?”
Fred Hollows
Fantastic work by The Fred Hollows Foundation – and an example for all charities as they consider their year end thank you communications to supporters.
Leave a Reply