John the appalled charity call recipient – set straight

John calls charity phone calls SCAMS and is disgusted that deceptive agencies earn 40% ‘commission’ on monthly gifts made to charity.

I had to set him straight:

“Hello John,

The company doesn’t receive commission from charity gifts. They do however receive a one-off fee – for each call, or in some instances, per supporter who makes a committed gift. 

Organisations use specialist agencies because it is a more cost effective way of asking supporters to give monthly. Agencies retain passionate teams of experienced fundraisers – which is too expensive for most charities to do themselves. 

Monthly gifts are important because they give the assurity of donations month-to-month – enabling them to react to emergencies or plan for changes in demand. 

I hope this understanding of regular gift fundraising and your experience hasn’t eroded your trust in your favourite charities.”