Which NFPs make the loudest noise about the Cost of Fundraising?

How do Australia’s largest NFPs communicate their cost effectiveness?

Are the most sophisticated fundraising organisations supporting positive messaging around the cost of fundraising? Or are they perpetuating a negative, misinformed perception that is harming the sector as a whole?

The best fundraising in Australia comes from both large, sophisticated charities as well as smaller, more agile and necessarily frugal ones.

The same is true for the approach that the sector takes when approaching the question of cost effectiveness.

This survey conducted last month compares the use of Cost of Fundraising messaging and infographics across the largest and most visible not-for-profits across the sector.

By comparing where on the website an organisation communicates their Cost of Fundraising, one can get a sense of how much value is associated with this message by each organisation.

Many organisations produce graphics to help express visually where the money goes and to show their cost effectiveness. It aims to combat a perceived negative public sentiment that suggests charities aren’t spending enough on the cause.

Are organisations being foolish to spend money on producing messages that communicate how great they are at saving money? Or are we assuming that audiences – our supporters – are fools?